The Bigger the Diamond the Better? American's think so..

MODERN celebrity engagement trends reveal the bigger the engagement diamond the better. Mariah Carey's engagement ring is so large it could sink a battleship. But is all the fuss about size really an issue for women? Tataza Diamonds investigated.

Meet Michael and Sarah, they are a recently engaged Sydney couple who are happily in love. When Michael proposed to Sarah he had no idea about diamonds, "I didn't know anything about diamonds, in my eyes the bigger the diamond the better, I really wasn't educated."

All of that changed when Michael began researching engagement diamond rings on the internet.

"It was remarkable - the amount of information out there, it can be confusing and daunting. It was the research that changed my mind about what the perfect ring for Sarah was."

Sarah says she had always pictured a well cut diamond on a modern ring design.

"I didn't want bling, I wanted a nice diamond ring that represented our relationship , the ring Michael chose was perfect."

Michael shopped around and eventually purchased a wholesale diamond online.

"After all of my research I realised it was much more affordable to buy a wholesale diamond online and have a jeweller design a perfect ring. I really considered the cut and clarity of the diamond, that was important to me - I decided higher quality was defiantly better then size."

Sarah agrees, she thinks her ring is just perfect, "Diamond size isn't an issue, I think it is definitely the importance of the design and the quality of the diamond, I want my engagement ring to last forever so it can be passed on in our family."

You can buy wholesale diamonds online and research the perfect diamond at Tataza Diamonds.

This article was written by Tataza Diamonds, all names referenced are fictitious for privacy reasons.

Considering buying a diamond online? You're not the only one..

A decade ago consumers would have never considered buying diamonds online says Lesley Harris, Director of Marketing of Whiteflash Diamonds. In the early days the internet was seen as a revolutionary way to buy small-ticket items, but most would have not dared to buy something as financially significant as a wholesale diamond.

Today, more and more people are turning to trustworthy e-commerce web sites to make substantial, multi-thousand-dollar purchases with complete confidence.

Convenience and increased variety have always been primary attractions for the internet consumer. Traditional shop front hours often don't fit into today's demanding schedules, and local jewellers often cannot stock the wide selection platinum rings and princess cut diamonds or round brilliant diamonds online.

What has led to this transformation? Lesley Harris explains. "More wealthy people are becoming comfortable making large diamond and jewellery purchases from trustworthy e-tailers due to the transparency in both pricing and offerings. Savvy customers can educate themselves through online research to compare price, selection, and vendor policies."

In Australian web sites such as www.tatazadiamonds.com.au are seeing this level of increased consumer confidence. Tataza reports consumers are attracted to buying high-value items online to make markable savings.

"Our customers are attracted to the quality of our diamonds, the convenience of buying online and our customer service - we are only a phone call or click away."